Fundamental of management information system Essay - 3

Fundamental of management information system - Essay Example This can be done by using special software or program which will allow to record by the scanner what products buyers actually buy (scanner data) in the Macy’s stores, click-through sequences, or automated customer counts (Chapter 2: Information Systems and Knowledge Management, n.d.). Based on point-of-sale data recordings there can be retrieved data which will enable Macy’s to answer the question: By organizing all these data into database and comparing information among all 800 locations management will know whether there is a need of adjusting its items to local tastes or may be there is no need at all. In addition to internal behavioral tracking made out of actual sales, Macy’s could carry out proprietary marketing research (Chapter 2: Information Systems and Knowldge Management, n.d.). Such a research can be performed online by using different programs (for instance Salespod), which allows to deal without paperwork and avoid outdated information (Eliminating Paperwork from Retail Marketing and Merchandising). Unknown. "Eliminating Paperwork from Retail Marketing and Merchandising."Â  Salespod.net, 2013. Web. 3 Apr 2014.